Objective: Bring an illustration-based concept to life.

The South Pearl Street Music Festivals had been using a similar look and feel for their posters for several years, but in 2015, I wanted to try a new concept. My concept was to bring together the beer and music graphically, with an illustration of beer becoming the strings of an instrument. My challenge was to get a custom illustration with a stock illustration level budget. The final solution? Take inspiration from the little red hen, stretch my illustrative skills, and do it myself. And then re-size it and rework it to fit different layouts of print and digital media.

CLIENT: South Pearl Street Association: Music Festival committee

ROLE: Graphic Design, Digital illustration, production design