Cozy chic.
Miki and Tara founded Hygge Birth and Baby to create the kind of birth center they wished had existed during their own pregnancies—a true community hub where expectant moms could access everything in one place. Modern OB/GYN care alongside chiropractors, acupuncturists, doulas, and yoga practitioners. Where hippy meets luxe. Building on their existing name and logo, I developed a cohesive, elevated brand identity and applied it across everything from out-of-home advertising to custom in-house tea labels.
Starting out.
Miki and Tara had two urgent goals: secure investors for a physical location and capture the attention of expecting moms. I quickly developed a cohesive brand system and applied it across print collateral, a website, business plans, digital marketing, out-of-home ads, and an investor pitch deck. The biggest challenge was conveying authenticity using only stock photos and icons—at that stage, the birth center existed only in our imaginations, with no photos of real Hygge moms to draw from.
