First impressions
Bert Williams, COO of Johnson Financial Group (JFG), championed ultra high-end marketing materials—on par with firms like Goldman Sachs—to reflect JFG’s commitment to “high-touch” service for family offices. That standard made JFG a favorite client at Extra Strength Marketing, where I was lead designer and second-in-command to Owner/Creative Director Steve Koloskus. I designed a series of marketing booklets that not only exceeded Bert’s expectations at the time but have remained part of JFG’s core marketing toolkit for nearly a decade.
Lux and practical.
The handmade covers are crafted from soft, leather-like Nuba paper and finished with foil-stamped logomarks. Each has a built-in rear pocket to hold the wiro-bound booklets, allowing content to be easily updated without reprinting the entire piece.
Simple is difficult.
Beautifully typeset, wiro-bound notebooks include custom tabs with imagery of Denver and Colorado. Charts, graphs, and other infographics maintain the minimal JFG brand aesthetic.
The booklets are presented to prospective clients during in-person introductory meetings, reinforcing JFG’s commitment to thoughtful, high-end service. I also created polished digital versions for follow-up emails or remote outreach, ensuring the materials are just as effective in virtual settings.
