First impressions.

Bert Williams, COO of Johnson Financial Group (JFG), has consistently emphasized the importance of ultra high-end marketing materials—on par with firms like Goldman Sachs—to reflect JFG’s promise of “high-touch” service for family offices. Collaborating closely with Extra Strength’s Creative Director and Christy Matthes of Kokopelli Printing, I designed a series of marketing booklets that exceeded Bert’s expectations. The handmade covers, crafted from soft, leather-like Nuba paper, feature foil-stamped logomarks. Inside, beautifully typeset, spiral-bound notebooks include custom tabs with imagery of Denver and Colorado. Each notebook is backed with chipboard and slides neatly into a rear pocket of the cover, allowing for seamless content updates without reprinting the entire piece.