Objective: Design the second edition of a best-selling book. 

The first edition of Leading Impact Teams was the foundation for Paul Bloomberg’s consulting company, The Core Collaborative. The book was his “baby.” As in-house Creative Director, my job for the second edition was to marry the style of the first edition with The Core Collaborative’s new brand: keep the new cover essentially identical, create a more ambitious interior design, and use TCC-branded illustrations so that they could be used in TCC consulting and presentations.

The resulting design is a balancing act between old and new. I used the old Impact Teams logomark in a background pattern and as visual marker for chapter starts and resources. I set headings in the typeface from the old Impact Teams logo, used the corresponding serif family for body copy, and the condensed sans-serif family for tables. The interior illustrations all reflected the new TCC brand: Goldplay typeface, icons from the brand guide, outlined circles with sharp drop-shadows as framing devices in infographics, and ample use of white space.

CLIENT: Paul Bloomberg and Barb Pitchford

ROLES: In-house Creative Director, Book Design, Illustrations, Typesetting, Production files.