Objective: Maintain brand consistency while keeping things fresh from season to season.

I have worked on marketing for the South Pearl Street Farmers Market since 2011, and have found the solution to keeping the creative fresh is to focus on communication and engagement with the committee and events company running the market. By listening to their feedback and incorporating their ideas, I have been able to keep the overall look and feel the same while each year’s market gets a new theme.

CLIENT: South Pearl Street Association: Farmers Market committee

ROLE: Designer (2016-2017), Art Director (2015), Lead Designer (2011-2013)

WITH: Extra Strength Marketing Communication (2011-2013, 2015)